Email Marketing: Best Marketing Strategy for Digital Marketing
Email marketing – Being into an online business is tough. You just can’t rely on search engine optimization (SEO) to grow your business. Email marketing is best practice to invest for the growth of your business. It has the highest ROI (return on investment) among all the marketing niche. Email marketing is considered to be the best marketing technique because of higher success rates. Initially you don’t need to advertise but as time goes on and to maintain your graph constantly increasing you need to promote your business and its products.
Here you will find everything about how email marketing works, what email marketing is, how to do email marketing, how to enhance performance and which emailtools you can use. Email marketing is a sub part of digital marketing which we have already seen in digital marketing. This guide will cover everything from the beginning of bulk email marketing services, so that if you are a novice here then it will be no problem. Best email marketing is the most valuable and trusted way to make direct contact with your customer.
Online Email marketing is not just a source for marketing or email advertising, but it can also be a source of passive income. Here passive income means the money which is generated when you are sleeping.
What is email marketing?
All the commercial emails for which people subscribe or pass any information and sales. If you didn’t get what I said, follow now what I am going to say. Open your mail account and check for promotions options in it. All the emails in this section are advertisements which contain any information or promotion of any product or a service. Most of the companies are using it now.
2 different types of email marketing:
1. Promotional emails
2. Informational emails
Why email marketing is important or why do we need email marketing?
Email marketing is not a 21st century thing, it has been working since the 20th century. Now that it is so old but it is most widely used till now. There are several reasons for which you should consider email marketing listed below:
Email marketing has a colossal conversion rate than any other medium. You can sell any product or service or you can send welcome, birthday, or any other informational email. Which actually people like and helps you to drive more sales.
Email marketing has a great advantage of direct contact. You can make one on one conversations with your client, which helps you improve your brand image and you can approach more users to make your brand popular.
Nowadays you just can’t land into anyone’s email box, as emails are used for professional or commercial purposes so they don’t want any kind of disturbances. So, if you are sending an email it means the customer is allowing you to do so and they are impressed with your product or service.
Email marketing allows us to target our audience on any basis, like we can use age filters or any particular group. Which makes it easier for each product to advertise according to its specifications. And there are many people who do not use the internet much but they do often check their email.
Among all the other digital marketing techniques, emails marketing is the cheapest with the highest ROI. it allows you to send bulk emails in one click at very reasonable rates. You can find packages according to your budget. But overall, they are very cheap.
One thing before going further, to do online business or any work related to online you must have your own website, if you don’t how to build it check out this :
Increase email open rates and click through rates
Till now we are seeing basics of bulk email sender, now let’s dig deeper into the topic. There are two things which we will see first that are: improve email open rate and click through rate (CTR). Statistics show that the open rate should be between 15-25% and CTR should be around 2.5%. Below listed are several ways to increase this rate and work more efficiently.
Keep your list up to date
It’s an important and first step towards your successful email campaigns services. There are many people who may not be interested in your email or may have changed their account or many of them are interested in your product or service but you didn’t reach to them. All these problems can be solved just by refreshing your free email lists from time to time.
Email starts with a subject line
Before even opening your emsil one can judge what it’s about, may even delete it from there. So be very picky with the subject line, it should be unique and relevant. Subject lines are very competitive, so make sure to create suspense to open the email but metaphorically they should know what you are talking about. You can also check the subject line in the tool which you will use for e mail marketing.
This is a very prone thing to keep in mind. They have evolved with time, but sometimes or say many times your best email can still be a victim of these spam filters due to error. Always avoid direct promotional words like buy, discount, coupon etc. send your email with a verified domain and always be careful with your subject line, always test it before using it.
Must view – How to get rid of spam emails
Wait for perfect time
Timing is something which you will learn with experience, it’s hard to define a perfect time and day as it can vary in a vast range. Run various A/B tests and note down everything like response, open rates, CTR and etc through all this information, make a conclusion and find a perfect time to send emails.
Email to yourself
Well sometimes running a test on a tool is not sufficient. So to be sure you can send an email to yourself. Sending an email to yourself will let you know how it looks and the design of the email; also if not get hunted by spam filters and also checked that you are convinced by yourself to open the links.
Email sending score
Email sending score is the parameter through which you can check that your email is landing in an inbox or spam box. To score high follow basic rules: easy to read, include address, avoid spam words, send through verified domain.
Go for high CTA
Now it’s the main thing sending an email is okay, but it should be worthy for both customer and sender, then only you will get call to action (CTA). Your email marketing strategy should have some purpose to serve as a beneficiary of the reader. Remember every mistake you commit you will lose readers for that as a payback. Speak about features in a very subtle manner and highlight benefits.
How to make money with email marketing?
We have now seen how to use marketing email to increase our reach to the audience for growth of our business. But did you wonder if with the same practice we can also make money by sending emails through these email channels. Yes, that sounds incredible. Have to look at below listed different ways of earning way through email promotion.
If you are following us from the beginning then you may have the idea what it is, as we have already discussed it. But for those who are reading it for the first time. It is a simple and most common method to earn some side cash. It is like spamming but we can do it professionally by not violating the rules through sending cold emails and indirectly mentioning the product which we would like to sell and monetize email list. You can read more about it in How to do Affiliate Marketing?
Advertising your services
When you are in any business by choice but your passion follows something else then you can write about it and take orders. For example, if you are an artist or a painter then you can sell your paintings through email. It is like promoting the service which you do as a freelancer. In my case other than blogging I also design customised websites which you can check out here: https://vsi.co.in/ . If you want more freelance ideas then check out How to do Online Business: Build Your Presence Online.
Running ads in your email
This is not a common idea to implement. At the end of your mail you can place a small ad for anyone. It is like google adsense but does not place google ads link here, or any pay per click. Instead of that, ask for someone to run their ads just to display them just like hoarding which we see on the roadside.
5 best Tools for email marketing
Below listed are 5 best tools to use for email marketing. Each tool is unique and stands out in its own way that’s why after a lot of research we have chosen them to be considered 5 best free email marketing and topmost tools or best newsletter software.
If you have heard about anything email marketing before reaching here then you must have heard of the hubspot email marketing platforms. It has a free version available to support small business email marketing and email blasts. Its great user interface makes it very easy to use. It has a visual editor and also readymade templates for any instant advertisement. You can do all work in one place like managing and email campaign tracking performance.
Sendinblue is a versatile tool, which allows you to do email marketing, customer relationship management as well as landing page creation. It is a digital marketing tool so you can get a lot from here more than you expect. For email solutions it has more than 70 templates design and unlimited contact storage. Initially you can use its free version where you can send 300 emails per day.
Mailchimp is another famous tool on the internet to send free email marketing software. It has intelligent email marketing automation software which works as an email campaign manager and you can even build websites from here. They also have a free version for basic email marketing and have a content manager system through which you easily customize your email; design and can send bulk email marketing. It is a huge tool and you will need time to learn it, but it is completely worth it.
Being in the top 5 it is a unique tool; constant contact has a very smart email list managers system. You can choose from hundreds of design templates to customize your email and images, polls and what not. It gives a detailed email campaign report of performance analysis through which you can further enhance your performance.
Like sendinblue, omnisend is also a one-step solution, it’s a free email softwares but here in the free version you can only send emails. It is an easy tool to use through its automation process. Indeed it’s a time saver tool you can just drag and drop things to customize your blasting email. For design options it has a vast range of options.
So, this was an overview of email marketing and we have covered all the basic aspects to get started. You can find a lot on the internet about email marketing tools but you will end up getting confused. Start with a lower level and as time goes you will learn more technical terms here. Email marketing is a great way to run advertisements for your own company and it’s very cheap.