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SEO: Search Engine Optimization. Complete Guide for Beginners

SEO: Search Engine Optimization. Complete Guide for Beginners

Seo: search engine optimization – In our previous section we learned how to build a basic website and we have now successfully run the website. But now to maintain our level and beat our competitors we have to grow and rank higher on google which can be achieve through google search engine optimization techniquesSEO skills. Well if you are in an online business then it is a must technique which you have to opt for growth.

Seo: search engine optimization

If you have heard of the term SEO optimisation or seo topics before, then probably you have heard that it’s too tough or hard to learn. Most of the web traffic comes from google seo, so I guess its importance is clear to you now. There are millions of readers and publishers on the0 internet each day, so how will you make yourself stand out from those millions? This article is all about it. So, let’s get started and understand first what is best search engine optimization (SEO)?

What is SEO?

SEO is so vast that it can be explained in various ways, but here let’s make it simple in a few words. It is an unpaid advertisement on google search engine. Let me elaborate it and you will know how it works. whenever you search anything on google it displays thousands of seo results in front of you. But how it arranges all these results, who will be first, who will be last? One answer to all these questions is SEO rules. It is a process through which you rank on google search engine. The better the SEO management the more you will rank higher. In other words, SEO allows google to read and understand your blog. The clearer and easier to read your blog the higher the rank will be.

why is It important

Seo: search engine optimization

why you need seo? As we know that more than 50% of traffic comes from SEO, which is huge. When optimizing a website for search, it generates traffic. Traffic is the most powerful for business, because it is very specific and high intent. Out their people are searching for your business and you’re searching for them. So how and where both of you will meet. It can be at one place that is on google and through one practice that is SEO. SEO: search engine optimization generates more traffic and it is free.

How to set up for SEO?

What is the first step in SEO guide? There are a few steps which you have to keep in mind from the beginning for creating a website SEO. Below listed are detailed steps:

Good domain name

If you have already selected your domain name then don’t worry you can work on other factors for the best way to improve search engine ranking. But if you’re just going to start building your site then remember this point. how to choose good domain name and if you want to learn domain name in depth then checkout: Domain Name: Complete Guide for Beginner to Advance Level User

Best hosting

Hosting is the place where everything lies about your website. Hosting is all about security, server location and support. Well if you are buying hosting from a well-known company like bluehost, then it’s alright. If you want to know more about hosting check out: BlueHost Reviews: Complete Guidance and Detailed Of Web Hosting

Best platform

Now it’s time to choose the platform on which you will build your complete seo websites. There are many platforms available on the internet. But the wordpress is quite famous among all, so choosing wordpress will not be a problem for SEO.

Better user experience or navigation

User experience includes several things such as your site should be secured: – https, design should be up to date, it should be mobile optimized, easy to navigate, font type, size and colour.

Best plugin for SEO

Last but not least, all the above factors mentioned will help to enhance optimization. But to do SEO process and writing keywords and about your blog you need a plugin. Yoast SEO is a very famous plugin and almost everyone use in WordPress.

Seo: search engine optimization

How to do SEO for website?

I hope till now we are clear with everything and now you have an idea of SEO. Now it’s time to perform some practical work for understanding how to optimize website and understand the SEO concepts. In this section we will implement what we have learned till now. To perform SEO: search engine optimization, there are several ways and steps to follow below listed are just facade as this is a seo for beginners guide, but everything has been covered deep in some other sections whose link you will find as you will reach there. Associated seo terms are:

Keyword research

Keyword research is the first seo steps to perform SEO. We have mentioned several times that a person will search on google, how we would know what exactly he is searching and how we are going to customize our blog according to that specific search. Well that all can be done via proper keyword research. Keyword research can be performed through a tool. Keyword research tools allow you to find those words which are searched on google and you have to choose the best word by using some parameters like their volume, traffic, CPC, keyword difficulty etc. to understand keyword research in deep follow this link : Keyword Research Importance and its Tools                               

On page SEO

Now we have a list of keywords so we will use that list to write our blog according to the searcher perspective. Using those keywords in our blog is one part of on page SEO: search engine optimization, to optimize for seo site content should have:

  1. you need a catchy heading and it should include your focus keyword.
  2. the images which you will place in your blog can be optimized by giving them a  heading, alt text and description.
  3. check URL, it should not be a random URL, it clearly spells about your blog.
Seo: search engine optimization

Off page

Off page SEO fundamentals are different from these two. Yes it does include promoting on social media but here we are not talking about that as we have already seen what is seo in marketing in digital marketing section. Here we will see some other factors that affect our SEO: search engine optimization..

Page speed

This is the most common factor that affects SEO, but nowadays we hardly see this problem because of good hosting platforms like bluehost. I don’t remember the last time I saw a website taking a long time to load; except if i am not having a bad internet connection. But if you have a bad hosting plan google will note down that and your rank will be degraded.


You should have secured connection, you may have seen this http and https, here the difference of S stands for security/secured. If you will not have a secured site then google will warn users and 90% of time then close the window. Which remarks as negative for SEO optimization.

Seo: search engine optimization


Backlinks are those which are mentioned in our blog as a reference or related to something on our blog. Google check this how many links you have mentioned in a single blog, it should neither be less nor more. If your blog is unique and something very productive then people will seo use your website link in their blogs which is a huge success SEO: search engine optimizations.


There are different tools for each process, but in wordpress we usually use yoast SEO plugin for on page website search engine optimization. But for all other processes we can use either rankmath or SEMrush tool to identify our competition. These tools will not only help in ranking but also help in keyword research and backlinks


This article tells all about SEO basics, so that you can start on your own and organic search engine optimisation can be learned through best seo practices but initially you need a kick to start and this article does that. Follow the steps of seo beginners guide and keep moving forward, as you will go further things will be clearer and more visible to you. For more updates related to Digital Marketing keep following

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